Selected Awards
Client Whiskas / Agency Clemenger BBDO Sydney / Film Direction Paul Bruty for The Glue Society / Production Company Revolver
This idea exploited the popularity of the [Swedish-furniture]-hacking movement with a focus on Cat entertainment.
To honour the instructional nature of the films I approached the idea with a graphic design sensibility, using longer lenses to straighten the geometry of the props as well as extracting the subjects from any context. The pink cyclorama and trained kittens made for a very happy film set!
Credits
Client Whiskas
Agency Clemenger BBDO Sydney
Executive Creative Director Paul Nagy
Creative Director Luke Hawkins
Creative Director Ben Smith
Writer Simon Gibson
Art Director Dan White
Senior Designer Daniel Mortensen
Designer Claire Sutton
Head of Planning Kit Lansdell
Group Account Director Maddie Marsh
Senior Account Director Lena Dawson
Senior Account Manager George Robertson
Planner – Social Specialist Toby Clark
Head of Integrated Production Denise McKeon
Production Company Revolver
Director Paul Bruty for The Glue Society
Managing Director/EP Michael Ritchie
EP/Head of Projects Josh Mullens
Producer Jasmin Helliar & Phoebe Marks
DOP Rob Marsh
Production Designer Silvana Azzi Heras
Post Production Company The Glue Society Studios
Editor Luke Crethar
Colourist Fergus Hally
Online Operator Viv Baker
Post Producer Scott Stirling
Marketing Director Ben Culligan
Marketing Manager Natalie McWilliam
Brand Manager Steph Grove
Media Agency MediaCom + Starcom
PR Palin Communications
SELECTED AWARDS
LONDON INTERNATIONAL AWARDS Finalist (Branded Entertainment Online Series)
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IAB NZ DIGITAL ADVERTISING AWARDS Runner Up (Creative Showcase)
© Paul Bruty