Brand St Huberts, The Stag / Client Treasury Wine Estates / Agency Splash TWE / Film Direction Paul Bruty for The Glue Society / Production Company Revolver
To celebrate St. Hubert's The Stag's initiative to plant 100,000 trees, I helped them develop a biodegradable billboard that was designed to not only spread the news but also plant trees. The billboards were made of AirSeed's secret plant-pellet substrate and designed to degrade naturally back into the surrounding environment.
I thought it was important for the film that we could communicate the idea visually and succinctly. So, we sacrificed one of our biodegradable billboards to be eroded with stop frame animation.
The film was shot at Winton Wetlands (Victoria, Australia), which was a beneficiary of the AirSeed/Stag tree-planting initiative. It was 40° hot and the billboard was broken down using angle grinders.
Credits
Client Treasury Premium Brands
Senior Brand Manager Kaushik Lal
Brand Manager Annie Cummins
Director Marketing & Category Ben Culligan
Head of Consumer Marketing & Wine Clubs Nick Powell
Senior PR & Partnerships Manager Katheryn Lawson
Agency Splash TWE
Creative Director Phil van Bruchem
Creative Director Tom Opie
Design Lead Marni Burger
BTS Videographer Louie Symmons
Producer Karley Cameron
Agency Director Elsa Beaumont
Head of Operations Faye Collay
Senior Manager, Digital Media Ben Oliver
Production Company Revolver
Directing Collective The Glue Society
Director Paul Bruty
Managing Director/Co-Owner Michael Ritchie
Executive Producer/Partner Pip Smart
Executive Producer Jasmin Helliar
Producer Max Horn
Production Designer Aaron Crothers
Editor (The Glue Society) Luke Crethar
Grade & Online ARC Edit
Sound Rumble Studios
© Paul Bruty