Client Smith's / Agency Special Group, Australia / Film Direction Paul Bruty / Production Austin Studio

Smith's are synonymous with chips (crisps). So, when they launched their first range of crackers, Special Group conceived a public service announcement to clear up any confusion.

It was a great pleasure working with actors Lois Oh and Graeme Lanham who delivered the confusion, whilst solving the confusion, beautifully. Shot by the brilliantly talented Kevin Khang.

Credits

Client Smith's
Senior Marketing Manager Katherine Twomey
Brand Manager Camille Norsa
Consumer Insight Analyst Annaleise Lee

Agency Special Group
Creative Director James Sexton
Creative Director Harry Neville-Towle
Creative Director Jared Wicker
Creative Harry Roth
Creative Eliza Smith
Head of Production Tash Johnson
Agency Producer Steph Wilkinson
Business Director Julia Rooke
Business Manager Mikayla Stott

Director Paul Bruty
Production Austin Studio.
Executive Producer / Producer Celia Nicholas
Production Manager Courtney Paterson

Poster Installer 1 Lois Oh
Poster Installer 2 Graeme Lanham

1st AD Noni Roy
DOP Kevin Khang
Ist AC Matt Bedford
2nd AC Francesco 'Frodo' Cardinale
VTR Josh Miller
Gaffer Kosta Klemencic
Best Boy Lucky Chen
Key Grip Josh Calder
Standby Props Tony Moss
Sound Recordist Luke Fuller
HMU Artist Jo Cleland
Runner Charlotte Mclaverty
Runner Milly Dunbar
Casting i4 Casting

Editor Josh Regoli
Colourist Matt Campbell
Sound Design Mosaic