Selected Awards

Client MARS Sheba / Agency AMV BBDO, London / Film Direction Paul Bruty for The Glue Society / Production Company Biscuit UK

The Sheba Hope Reef project was designed to raise awareness of MARS' ongoing Sustainable In A Generation initiative. At the time of filming, MARS had already developed the reef restoration system used to create the c.50m long word, 'HOPE' and had been deploying it successfully for the previous decade.

I documented the installation of the giant letters, which were installed on a coral rubble site previously destroyed by dynamite fishing practices around the Coral Triangle.

All ad revenue generated from Sheba's ‘Channel that Grows Coral’ is donated to the Nature Conservancy for coral restoration. The new coral was quickly established and has begin to spread into the surrounding areas. The restoration program has also spread across the globe becoming the world's largest initiative of its kind.

Credits
Client MARS Sheba
Client Team Denise Truelove, Sam West, Jane Wakely

Creative Agency AMV BBDO
CCO Alex Grieve
ECDs Nadja Lossgott and Nicholas Hulley
Creative Directors Andre Hull, Clark Edwards, Mario Kerkstra (art director)
Creative Team Clark Edwards & Andre Hull, Mat Scholes & Pieter Rossouw, Ricardo Porto & Victor Bustani
Creative Design Director Mario Kerkstra
Agency Planning Team Emily Brydon, Brian Williamson, Talitha Turbin, Lola Finney-Neves
Agency Account Team Laura Balfour, Ella Dolding, Ella Fanshawe, Alice Kasappian, Maddie Burnell
Agency Producer Nick Godden, Leonie Chaudhry, Adrienn Major, Shail Mehta, Felicity Bamber, Freya Axworthy, Claire Nolan, Vicki Lavington, Laura Rawdon
Media Agency Mediacom

Production Partners Framestore, Biscuit UK, Revolver, The Glue Society , weareseventeen, Google (Bryan Ruiz), Indo Pacific Films, Flare Production, Make Me Pulse, W3, King Henry
Director: ‘HOPE grows’ Murray Butler, Framestore
Director: ‘The Making of Hope Reef’ Paul Bruty, The Glue Society (Biscuit UK/Revolver)
Documentary Cinematographer Jay Torta
Production Co. Producer ‘HOPE grows’ – Sophie Harrison
Production Co. Producers ‘The Making of Hope Reef’ – Jasmin Helliar & Ian Iveson, Revolver
Edit Maia Lloyd @ Shortcut Club
Post-production Company Framestore & Flare Productions
Sound studio ECHOLAB. Song composer Biggi Hilmars for Radford Music
Audio Post-production ECHOLAB
Digital Design Company Make Me Pulse
Digital & Social Art Director Mat Scholes & Pieter Rossouw, Mario Kerkstra
Digital & Social Copywriter Mat Scholes & Pieter Rossouw, Hermione Wright
PR Agency Freuds (global) and Weber-Shandwick (US)

SELECTED AWARDS
CANNES LION (Grand Prix, Media, Use of Ambient Media, Large Scale)  ||  CANNES LION (Grand Prix, Typography)  ||  CANNES LION (Bronze Lion, Brand Building, Design)  ||  &AD AWARDS (Wood Pencil, Driven Effectiveness, Typography/Integrated)  ||  LONDON INTERNATIONAL AWARDS (Bronze, Sustainability, Ambient & Activation)  ||  CAPLE AWARDS (Bronze, Ambient/Guerilla)

© Paul Bruty

< More Work