Client Pepsi / Agency Special Group, Australia / Film Direction Paul Bruty, Millie Malcolm, Luke Nuto for The Glue Society / Production Company Revolver
In collaboration with Special Group, Australia, The Glue Society created an alternative universe called The Pepsi-verse – a place to champion progressive, alternative, better thinking. The Pepsi-verse was uniquely accessible by scanning any Pepsi logo via your phone.
The filming approach and tone was an intentional departure from the usual Pepsi approach. The more playful, lo-fi aesthetic allowed us to develop a larger universe for both brand and social platforms. I animated c.30 additional films for the social extension.
The Pepsi-verse portal was created using a practical effect, inspired by 360° water slide footage (see below).
I animated 30 extra Pepsi-verse scenarios for the social extension of the campaign. From Piñatas that reward kindness to pugs that can breathe easily.
A drop in the storyboard ocean
The portal rig
Portal testing
Credits
Agency Special Australia
CCO/ Partner Julian Schreiber & Tom Martin
CEO/Partner Lindsey Evans & Cade Heyde
CSO/Partner Dave Hartmann
CD/Creatives Toby Moore, Luke Thompson & Noah Regan
Designer Bella Plush
Team Lead Michelle Braslin
Business Director Maddie Armstrong
Senior Producer Bill Doig
Creative technologist Laurent Marcus
Head of Film and Content Production Sevda Cemo
Executive Producer Paul Johnson
Head of Stills & Digital Production Nick Lilley
Senior Integrated Producer Sonia Ebrington
Social Integrated Producer Steph Wilkinson
Social Films Editor Fraser Kelton
Digital Director James Simmons
Digital Producer Greg Thai
Writers’ Room Special x The Glue Society
Tom Martin, Paul Bruty, Julian Schreiber, Pete Baker, Toby Moore, Millicent Malcolm, Luke Thompson, Luke Nuto, Bella Plush, Noah Regan, Jonathon Kneebone, Laurent Marcus
Production Company Revolver
Directing Collective The Glue Society
Directors Paul Bruty, Luke Nuto & Millicent Malcolm
Managing Director/Co-Owner Michael Ritchie
Executive Producer/Partner Pip Smart
Executive Producer Jasmin Helliar
Producer Nicole Crozier
Director of Photography Dale Bremner
Production Designer Damien Drew
Casting Toni Higginbotham Casting
Wardrobe Olivia Simpson
Post Production The Glue Society Studios
Post Producer, Colourist, Animator, Online Compositor Scott Stirling
Editor Luke Crethar
Lead Animator & VFX Compositor Svetoslav Atanasov
VFX Compositors Andy Lion & Viv Baker
Digital Production Partner Unbound
CMO Snacks & Beverages Vandita Pandey
Head of Marketing Beverages Tracy Hardwick
Marketing Lead Jamie Bruce
Marketing Manager Tiana Handel
Brand Manager Candy Wong
Brand Manager Anita Cheng
Consumer Insights Planner Judith Meyers
© Paul Bruty