The Pepsi Max Drive-Thru-Thru

Client PepsiCo / Agency Special Group, Australia / Film Direction Paul Bruty / Production Austin Studio

As an extension of the Pepsi Max global platform, 'Meals Taste Better With Pepsi Max', Special Australia conceived the Pepsi Max Drive-Thru-Thru. A mobile drive-thru designed to intercept unanointed meals at the end of regular drive-thru lanes and have them blessed with a Pepsi Max.

The production challenge was to create a brick building that could move fast enough to avoid capture!

Credits

Client PepsiCo
Senior Marketing Manager Tom Floyd
Brand Manager Rachel Sui

Agency Special Group
Creative Director James Sexton
Creative Director Harry Neville-Towle
Senior Art Director Alastair Flack
Head of Production Tash Johnson
Integrated Producer Olivia Jeavons
Senior Business Manager Alice Bishop
Team Lead Caity Cowper

Director Paul Bruty
Production Austin Studio.
Executive Producer Celia Nicholas
Producer Courtney Paterson
Production Manager Jaz Slessar
Production Coordinator/2nd AD Ada Tuna

1st AD Adam Wareham
DOP Grégoire Lière
Ist AC Steiven Hassler
2nd AC Roberto Tarrats
VTR Wylie Moyes
Gaffer Matt Willis
Best Boy Nik Damianakis
ELX Assist Charles Gray
Key Grip Richie Brown
Grip Assist Stan Nowlan-Full
Grip Assist Ned Nowlan-Full
Sound Recordist Predrag Malesev
Art Director Banjo Fitzsimon
Food Stylist Laura James
Standby Props John Osmond
Art Assist Hugh Allan, Steve Huband
Costume Olivia Simpson
Stylist (on-set) Kit Croker
Stylist Assistant Lulu Vignes
HMU Artist Jen Roberts
Casting i4 Casting

Editor Josh Regoli
Colourist Bettina Vuong
Online Carve & Stitch
Composition/Sound Design Mosaic