Selected Awards
Client Movember / Agency Cummins&Partners, Melbourne / Film Direction Paul Bruty for The Glue Society / Production Company Revolver
This series of disguised ‘how-to’ videos were part of a global campaign to raise awareness of men’s mental health in the lead up to World Suicide Prevention Day.
The video dialogue, originally muted on Facebook, could be lip-read as standard instructions, but when prompted by the CTA to re-watch the video, unmuted, a more meaningful message was revealed.
Credits
Client Movember
Agency Cummins&Partners, Melbourne
Creative Director Doogie Chapman
Senior Art Director Connor Beaver
Copywriter Adam Slater
Head of Broadcast Chris Moore
Strategy Director, Connection Johnny Corpuz
Senior Integration Manager Lauren Peat
Digital Strategist Zac Martin
Digital Planning Manager Georgia Pedersen
Integration Manager Rachel Linacre
Production Company Revolver
Film Director Paul Bruty for The Glue Society
Managing Director/Executive Producer Michael Ritchie
Executive Producer/Head of Project Josh Mullens
Producer Jasmin Helliar & Isabella Vitelli
Director of Photography Jason White
Post Production The Glue Society Studios
Editor The Glue Society’s Luke Crethar
Colourist/Online Editor Scott Stirling
Sound House Otis Studios
SELECTED AWARDS
AWARD AWARDS Silver (Branded Entertainment & Content Charity)
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AWARD AWARDS Bronze (Charity Campaign)
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THE WEBBY AWARDS Honouree (Best use of Social Media)
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NEW YORK FESTIVALS ADVERTISING AWARDS (Best use of Media Film Online)
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SPIKES ASIA Silver Spike (Use of Branded Content Created for Digital and Social)
© Paul Bruty