Selected Awards
Client McDonald’s Australia / Agency DDB, Sydney / Film Direction Paul Bruty for The Glue Society / Production Company Revolver
In true Aussie style, to celebrate the arrival of 100 per cent Aussie rump steak to Macca's Real Choices menu we created another 'Big Thing' to add to the Australian landscape.
In this instance we created a gigantic lunchbox that not only functioned as a visual monolith but also a fully-functioning Maccas kitchen.
After the Lunchbox was filmed for a national campaign and activated in Sydney, it went on to tour Melbourne, Gold Coast, Perth and Adelaide.
Credits
McDonald’s Australia:
Chief Marketing Officer Mark Lollback
Marketing Director Bronwyn Powell
National Marketing Manager Alice Telford
Senior Brand Manager Anna Webster
Brand Manager Andrew Southey
DDB Group:
Chief Creative Officer Toby Talbot
Deputy Executive Creative Director Cam Hoelter
Creative Director Steve Jackson
Senior Creative Ben Pearce
Senior Creative Matt Chandler
Head of Design Ramon Rodriguez
Senior Craft Designer Domenic Bartolo
Managing Director Nicole Taylor
Group Business Director Lisa Hauptmann
Business Director Kirstie McWhannell
Production Manager Brett Griffiths
Head of Onscreen Production Brenden Johnson
TV Producer Harriet Burton Taylor
Mango, Sydney:
Senior Account Director – Experiential Ben Greenslade
Senior Account Director – PR Tina Alldis
Production Director Emily Righton
Senior Account Manager Laura Cario
OMD:
Account Director Tobi Fukushima
Account Director Gemma Lewis
Social Director Tom Hutley
Director Paul Bruty for The Glue Society
Editor Luke Crethar
Revolver:
Executive Producer Michael Ritchie
Head of Projects Josh Mullens
Producer Alex Kember
DOP Rob Marsh
Production Designer Enzo Iacono
Partners:
Cutting Edge
Nylon Music
Carnival Food
SELECTED AWARDS
CANNES LIONS - THE WORK (Featured)
© Paul Bruty