Client Google/YouTube x The Iconic / Film Direction Paul Bruty for The Glue Society / Production Company Revolver
I partnered with Google/YouTube to create a campaign for Australia and New Zealand’s leading online fashion retailer, The Iconic.
Created specifically for YouTube, the Hit The Blue Button campaign combined several unique Google products, including TrueView for Action, to allow viewers to instantly purchase featured outfits by simply clicking the ‘blue button’.
Credits
Brand The Iconic
Media Google/YouTube
Concept The Glue Society
Direction Paul Bruty
Production Revolver
Executive Producer Jasmin Helier
Producer Max Horn
Cinematography Rob Farley
Editing/Post Production The Glue Society Studios
© Paul Bruty