Client Coopers Brewery / Agency Special Group, Australia / Film Direction Paul Bruty for The Glue Society / Production Company Revolver
To bring Coopers' brand platform, 'Forever Original' to life, Special Group created an ambitious campaign showcasing a national exhibition of one-off billboards and other outdoor media. No artwork was to appeear in more than one location.
Each billboard, poster and screen featured a unique image of a beer. Over the course of three months, we were tasked with the curation, direction and origination of hundreds of artworks. The imagery was generated using a tiered production approach, utilising direct commissions, workshops, photographic-partners and self-generated pieces. The outdoor campaign was supported by a suite of 'Originator' films, personifying the brands' ethos and values.
This job was an absolute joy. The collaboration with the Special crew, cinematographers, photographers and all the originators was an affirmation of Australia's brilliant creative community. I had the pleasure of creating c.60 artworks for the campaign (a few examples below).
Hi-jacked op shop painting. I painted the beer stein, elevating cow and cleric on the hill.
Atlas Collage
Refraction
Leather jacket artwork. Photo Ben Sullivan
Schlieren photography
Masking. Photo Ben Sullivan
Mirror reflection
Silk play. Photo Ryan Achilles Stamatiades
Flower Sculpture
Scale play with ants. Photo Ryan Achilles Stamatiades
Light Trails. Photo Ben Sullivan
Tire stack
Painted oil drum
Wildflower arrangnement
Oscilloscope manipulation
Concrete graffiti
Inflatable sculpture
Credits
Client Coopers
Agency Special Group
CCO Tom Martin & Julian Schrieber
Executive Creative Director Ryan Fitzgerald
Creative Directors Adam Ferrie & Pete Cvetkovski
Creative Team Lauren Regolini & Locki Choi
Team Lead Georgia Newton & Ollie May
Business Director Marnie Dunne
Business Manager Tamara Young
Head of Film + Content/Producer Sophie Simmons
Production Company Revolver
Art + Direction Collective Glue Society
Director Paul Bruty
Managing Director/Co-Owner Michael Ritchie
EP/Partner Pip Smart
Executive Producer Jasmin Helliar
Producer Lib Kelly
Art Coordinator Helen Psychogios
Cinematographer Will Robertson
Photographers Anna Pogossova, Ben Sullivan & Ryan Achilles Stamatiades
Motion capture Alex Waugh
Post Production Glue Society Studios
Offline Editor Luke Crethar
Colourist/Online Scott Stirling
Featured Originators
Alex Figgis //
Anna Pogossova //
Ben Jackson //
Claire Hogan //
Gummy Johnston //
Mylyn Nguyen //
Phil Ferguson //
Poppy Templeton
Originators
Abigail Lutzen / ADi / Alice Cogin / Alice Kavanagh Federici / Amy Jane / Anahà Sanz / Andrew Ellis (Trad Tiles) / Annette Innis / Anton Pulvirenti / Austin Flowers / Beck Feiner / Brad Gunn / Charlotte Le Brocque / Chelsea Kwok / Chris Yee / Claudia Bagnall / Dale Harris / Damian Bisogni / Damien Veal / Daniel Muscat (Creatur) / Dean Stewart / Ebony Prescott / Elisha McGuckin / Elke Steen / Emma Young / Gabby Malpas / Garron Kavonic / Guy Dunstan / Harley & J / Ian Bell / Jack Fitzwalter / Jessie Deane / Jessie Hartwig-Boutkan / Joel Kellett / John Benedict Ryan / Joshua Smith / Justin Lees / Kashel Porozny / Kenji Ogawa / Kubi Vasak / Lauren Marie / Leanne Clements / Lili Montefiore / Liz Payne / Lizzie Nagy / Lucy Dujmovich / Luke Player / Madi Feist / Melissa Keighran / Mike Tye / MO / Nick Olsen / Nick Pont / Phil Kelly / Rachel O'Brien / Roger Warsop / Sam Evans / Sharn Geary / Shawn Lu / Simon Begg / Stephen Evans / Throat Pasta / Tom Buckland / Tom Mason / Trent Baker / Tufthair / William Nghiem / Zac Stoddart
© Paul Bruty