Client Children's Cancer Institute / Agency Orphan / Film Direction Paul Bruty for The Glue Society / Production Company Revolver
Orphan approached me to create a campaign film for CCI's annual tax-time donation drive. The script depicting a young boy mid-treatment whilst trying to discover his own cure in the institute's lab. The film resulted in a record amount of donations for the institute.
The subject is particularly close to my heart and was only possible with the generosity of The Glue Society, Revolver; the cast and crew who gave up their free time; the patience of the lab staff who had to work around us on shoot day; and our protagonist who had to give up his hair.
Credits
Client Children’s Cancer Institute
Chief Marketing and Fundraising Officer Anne Johnston
General Manager, Brand, Communications & Digital Heather Mcilfatrick
Head of Brand and Content Paul Wiggins
Creative Agency Orphan
Production company Revolver
Directing Collective The Glue Society
Director Paul Bruty
DOP Jay Torta
MD/Co-Owner Michael Ritchie
EP/Partner Pip Smart
Executive Producer Jasmin Helliar
Producer Lily Warland
Post production The Glue Society Studios
Editor Luke Crethar
Online Eugene Richards
Colourist Martin Greer
Sound Rumble Studios
Executive Producer Michael Gie
Owner/Creative Director Tone Aston
Sound Design Daniel William, Sean Wilkinson
Composer Alex Booker
Photographer Toby Burrows
Retoucher Giles Davies
Casting Toni Higginbotham
Media Zenith
© Paul Bruty