Client Breville / Agency Emotive / Film Direction Paul Bruty
The Breville Eye Q Auto toaster is full of ingenious technology. And, it was great fun creating the launch and demonstration films that take the audience on an impossible journey from the real world of a family kitchen into the toaster itself. I used probe lenses, Photogrammetry and 3D animation (with the help of Heckler) to stitch the live action to the toaster-interiors where we could show off the innovative features first hand.
The toaster is the first to use optic sensors to watch your toast shade for you. So, the launch film asks the audience, 'What will you watch now?' The demonstration film takes us on a comprehensive tour of the handsome machine, inside and out.
Credits
Brand Breville
Global Go-to-Market Officer Clifford Torng
Head of Global Brand Strategy and Advertising Noel Burchill
Global Brand Manager Katie Ambrose
Development Kitchen Specialist Brenden Carretero
Creative Agency Emotive
CEO Simon Joyce
Business Director Monika Vidovic
Senior Account Manager Tyler Ronaldson
Group Creative Director Darren Wright
Creative Director Ben Sampson
Associate Creative Director Edward Macaulay
Executive Producer Hayley-Ritz Pelling
Agency Producer Michael Hollis
Producer Jessica Ameduri
Production Manager Alex Bray
Editor Sam Gadsden
Director of Photography Simon Ozolins
1st AD Adam Wareham
Casting McGregor Casting
Wardrobe Sue Cormack
Hair & Make Up Michelle Cox
Food Stylist Jane Collins
Production Designer Cloe Jouin
Standby Props Simon Way
Gaffer Pat Hagen
Key Grip John Balbi
VFX Heckler
VFX Supervisor Tom Corbett
VFX Artist Rachel Tedesco
Colourist Trish Cahill
Online Karen Fabling
Creative Producer Isobel Jones
Music & Sound Design ESM
Composer Glenn Sarangapany
© Paul Bruty