Client Cadbury x Rugby Australia / Agency Ogilvy / Direction Paul Bruty for The Glue Society / Production Company Revolver
Photo by Paul Bruty
Wallabies fans were invited to make game-day donations of scarves and good-luck charms to create a giant lucky scarf. The scarf was presented to the team and rolled out at the MCG for the Bledisloe Cup.
Photo by Paul Bruty
Credits
Creative Agency Ogilvy
Production Company Revolver
Director & Artist Paul Bruty for The Glue Society
Managing Director/Co-Owner Michael Ritchie
Executive Producer/Partner Pip Smart
Executive Producer Jasmin Helliar
Producer Max Horn
Production Designer Damien Drew
Textile Designer Anthony Huggett
Sports talent agency MKTG
© Paul Bruty